Camilla Ma Ra smiling, in warm light
The Founding Woman™Reserve your place

Founders build businesses.
The Founding Woman builds what can live beyond her.

A live masterclass for mission-led founders entering the next expression of their leadership.

A live masterclass · Monday 14 September 2026

12 PM EDT · 6 PM CEST

The Founding WomanFounder · Mission · Movement · Living Legacy

THERE IS A WOMAN
BEFORE THERE IS
A BUSINESS.

Close portrait of Camilla behind a sheer curtain in warm light

The business is the expression.

The woman is the one carrying the mission.

You didn’t build this business to stay its best-kept secret.

The next season isn’t asking for more effort.

It’s asking for more of you.

Camilla seated on the floor in cream linen against a bare wall

There comes a moment in every founder’s journey when the business is no longer the biggest thing she is here to build.

She has already created.

She has already served.

She has already proven herself.

Now the question changes.

WHAT AM I ACTUALLY
HERE TO FOUND?

Inside the masterclass

Four parts of the founder journey, across ninety live minutes.

Camilla seated in a cream suit, smiling, in a bright studio

01 — The Founder

THE FOUNDER

The woman leading the work.

We will look at the woman currently leading what you have built and the woman required for what you can already see coming. This is where you begin to recognize where your leadership, identity and current public expression have stopped matching the size of the work you are carrying.

Build

what did not exist.

The Founding Woman doesn’t simply grow what already exists.

She establishes what the world has not yet seen.

Black and white profile portrait of Camilla looking out of frame

02 — The Mission

THE MISSION

The work beneath the business.

Your business gives the mission somewhere to live, but eventually the mission begins asking for more space than the existing business can give it. We will explore what changes when you begin thinking in terms of a body of work, a long horizon and the responsibility of stewarding something larger than its current form.

Camilla in warm low light seen through hanging fabric

03 — The Movement

THE MOVEMENT

The ideas becoming visible.

A meaningful body of work has to become findable. We will look at voice, public leadership and visibility through the eyes of a founder who has something worth carrying into bigger rooms and wants her work to become known for what it actually stands for.

04 — The Living Legacy

THE LIVING
LEGACY

What you build. And what you get to live.

A handwritten notebook, worn books and an archival family photograph on a dark table

Legacy isn’t something you leave behind.
It is being built now.

  • In the business you build.
  • In the wealth you create and direct.
  • In the people you gather.
  • In the family who lives alongside the mission.
  • In the choices your success makes possible.
  • In the woman you get to be while building all of it.
A mother walking a country path at golden hour holding the hands of two children

The life the legacy belongs to

THE POINT ISN’T TO BUILD SOMETHING EXTRAORDINARY AND DISAPPEAR INSIDE IT.

The point isn’t to build something extraordinary and disappear inside it. It is to build work that can become larger than you, while creating a life you are actually here to live.

The woman is at the centre. But she is not alone in the frame of her life.

Hands of several generations resting around a worn wooden table
A sunlit family dining room with a long wooden table and linen curtains

Live.

Build what can live beyond you.

And build a life you are here to live.

THIS ROOM IS FOR THE WOMAN ALREADY IN MOTION

You have experience behind you and something real underneath your feet.

The tension appears because your vision has moved.

You are thinking beyond what sells this quarter and toward what you are here to establish over the next decade.

If you recognize that season, this room was created for you.

Camilla Ma Ra smiling in a cream blouse

Camilla Ma Ra · Founder, House of Living Legacy

WHY I CREATED THE FOUNDING WOMAN™

I have been a founder and entrepreneur since 1996.

For nearly three decades, I have built companies, led teams, created brands and carried the responsibility that comes with building real businesses. For a long time, I thought the businesses themselves were the work.

With enough years behind me, I can see that every company, every expansion and every season of leadership was also asking me to become capable of carrying something larger.

I began looking beyond the next business milestone and paying much closer attention to the mission underneath the business, the woman carrying it, the voice required to lead it and the kind of life I actually wanted all of this success to belong inside.

That is the conversation I want to have with you inside The Founding Woman.

Founder since
1996
Companies
Multi-company founder
Q1
$1M+
Largest month
$458K

The work has already been lived in the room

“I left with a deeper willingness to be recognized for the work I am actually here to lead.”
Client nameFounder · pending approval
“For the first time I had language, architecture and a business that matched the size of what I was here to found.”
Client nameFounder · pending approval
“The mission stopped being something I squeezed into the business. The business became the place it could live.”
Client nameFounder · pending approval

Your place inside the room

THE FOUNDING WOMAN™

Free live masterclass

Date
Monday 14 September 2026
Time
12 PM EDT · 6 PM CEST
Where
Live on Zoom
Length
90 minutes
Replay
Available for 48 hours
Investment
Free

Frequently asked questions

Who is The Founding Woman for?

Established, mission-led founders who have already built something real and can feel that their next season asks for a fuller expression of their leadership, voice and body of work.

Is the masterclass free?

Yes. The Founding Woman is completely free to attend.

Is it live?

Yes. We meet live on Zoom on Monday 14 September 2026 at 12 PM EDT / 6 PM CEST.

How long is the masterclass?

The live session is approximately 90 minutes.

Will there be a replay?

Yes. A replay will be available for 48 hours after the masterclass.

What happens after I register?

You will receive the information you need to join the live masterclass by email.

Will there be an opportunity to continue working with Camilla?

Yes. For women who recognize that they want to continue this work, there will be ways to go deeper inside the House of Living Legacy.

Camilla resting quietly, looking toward the light

THE FOUNDING
WOMAN™

You have carried the work for years.

You have built enough to know what building requires.

Now you are standing in front of a different question: what are you here to establish with everything you have learned, lived, built and become?

Monday 14 September 2026 · 12 PM EDT | 6 PM CEST

Live on Zoom · 90 minutes · 48-hour replay · Free